These are the days of virtual gaming, virtual dating, and even virtual doctor visits. So, why not a virtual campaigning during Covid-19? After all, what is a campaign other than communication? While a company should never choose virtual campaigning over a real-world campaign, it’s better to choose a virtual campaign over no campaign when a crisis presents itself.
Schedule a virtual meeting to get started on your virtual campaign!
Nothing New
NLRA has been engaged in virtual campaigning for years. We supplement every real-world campaign with virtual campaigning. Remember, campaigning is communicating and NLRA has always availed itself of every opportunity to communicate when running campaigns.
NLRA brings the full value of its extensive experience in winning union election campaigns to the virtual process. NLRA provides the following during a virtual campaign:
- 24/7 access to our professional persuaders with decades of experience and a 97% win-rate
- Thorough and ongoing evaluation of issues which led employees to seek a union
- Detailed and dynamic opposition research about the union
- Full editorial and content control on all materials produced
- Structured text message campaigning
- Structured email campaigning
- Flyer campaigning
- Letters to home campaigning
- YouTube videos addressing the company’s specific responses to issues as they arise during the campaign
- Dedicated, employee-facing, web page updated as needed throughout the campaign
- Individual and focused supervisor training
- Do’s and don’t’s to prevent unnecessary unfair labor charges
- Training on how to be a front-line persuader
- And more
Each campaign is unique. There are no cookie cutter solutions. NLRA will leverage as many of the above methods as appropriate in the company’s particular circumstance. We utilize all these resources all the time to hit the most people possible because the stakes for our clients are simply too high!
Benefits of a Virtual Campaign
Cost
The benefits of running a virtual campaign are numerous. Perhaps the most important benefit for business leaders at this time is – cost. The largest cost item in a traditional campaign is the presence of on-site persuaders. In addition to their time, on-site persuaders necessarily come with expenses for travel, lodging, and meals. In contrast, a virtual campaign has none of the travel expenses attached to traditional campaigns.
NLRA provides great value for a fixed rate. There are no unknowns, no surprise expenses or billable items, just one rate. The value of knowing your campaign is in the hands of experts at a guaranteed rate is truly priceless in these troubled times.
Message Availability
We live in a 24/7 world where knowledge, news, entertainment, food, and truly everything is available upon demand. Therefore, availability is a strong benefit to virtual campaigning. Employees can consume the messaging on their time frame and their convenience. Traditional campaigns that consist solely of captive audience speeches and one-on-one conversations are, by their nature, not available upon demand. As a result, your message needs to be as saturated as possible. Virtual campaigns allow for just such a saturation.
Speed & Efficiency
Finally, the greatest operational benefit is the speed and efficiency in which the company can address issues. With virtual campaigning, the company has nearly instantaneous access to its employees for rebuttal. This instant access prevents issues or concerns from circulating too widely before the employer has an opportunity to address them. In short, it prevents wide circulation of unaddressed information or false propaganda that breeds discontent in the ranks and creates barriers to the employer’s ability to get its message across.
Closing Thoughts
The entire business community is struggling to deal with the effects of Covid-19. Things are tough, maybe even terrible for many businesses. Covid-19 will pass, hopefully sooner than later. You don’t want to find that when it passes you now have a unionized workforce where there wasn’t one previously.
NLRA is here to support you through this time with innovative, virtual, proven processes and representation rates that will allow you to survive this storm and return to business as usual on the other side.
Reach out to us with any questions you may have. The conversation is always free. Schedule time by clicking directly into our Managing Partner’s calendar and scheduling a consultation.
We wish each of you well during this difficult time. Keep your head held high. Work hard. And above all, for heaven’s sake – wash your hands.
Blog 1, The Effects of Covid-19 on Employers and Unions, in this series. Blog 2, Balancing Covid- 19 + Labor Relations, in this series.
